H2H Task: Posting entire webpage

Tool Used: WordPress
Ease Factor: :-0
Efficiency Factor: :-0
Effectiveness Factor: 🙂
Grade: Passed(Barely)
Comments: This time I uploaded the JPEG image directly in WordPress and sized the image to 500×750. You can now right click on the image and select view image and then you can magify the page to actual size. The problem is that a reader my hover her mouse over the image and if she doesn’t think to right click on it she won’t be know how to see the full page view either. There has to be a better way!

Summary: WordPress worked. Performancing and LiveWriter didn’t for a image this big. While WordPress won, it wasn’t the easied thing to do. Three clicks or less is best. If LiveWriter can be enhanced to allow full in-post or one click full views it would win hands down. LiveWriter has all categories in full view so it’s easier to remember and select categories. With WordPress you’ve got to scroll within a frame. I’ll put some comparison shots up sometime so you can see what I mean. This H2H Round goes to WordPress.

H2H Task: Posting an entire webpage

Tool Used: Microsoft LiveWriter, Capstone Capture
Ease Factor: 🙂
Efficiency Factor: 🙂
Effectiveness Factor: 😦
Grade: Failed
Comments: This time I inserted a JPEG image which I saved to my computer using Capstone Capture. Unfortunately, you still cannot see the report.

H2H Task: Posting Entire Webpage

Tool Used: Performancing, Capstone Capture
Ease Factor: 🙂
Efficiency Factor: 🙂
Effectiveness Factor: 😦
Grade: Failed
Comments: It didn’t work. Efficient and Easy  but not effective.

H2H Task: Posting Entire Web page

Tool Used: Microsoft LiveWriter, Capstone Capture
Ease Factor: 🙂
Efficiency Factor: 🙂
Effectiveness Factor: 😦
Grade: Failed
Comments: Can’t read the report! I captured image was copied and pasted into LiveWriter editor

H2H Task: Posting entire webpage

This Lab mash up ties in these Lab Experiments: WordPress, Performancing and LiveWriter.

My task will be to upload a screen capture of my Top Posts Web Report for the past 30 days. Not only will you see the most viewed posts on my blog but you’ll also learn which method worked best uploading a fully webpage into a post.

This Head to Head to Head comparison is between Microsoft LiveWriter, Performancing and WordPress editor.

Pictures of Beautiful South Dakota

 

My post earlier regarding BKG’s recruitment campaign suggests the idea of setting up a Flickr account to “show the sites” of South Dakota. An even better idea is to see whether there are any Flickr accounts already doing this! I came across this Flickr Group. Enjoy the show.

It may be worthwhile to post a picture a day, or a week on their blog with some descriptive detail about it. It could be them having a client creative briefing session, a company pic nick, or a special Sioux Falls event showing community spirit…etc.

The power of social sites like Flickr expands one’s mind regarding how to show people what it is like to be involved in something like an event, a company, a community etc. YouTube is another example where a company, if it makes sense, can post videos that are relevant to a specific initiatve.

Let’s look at the BKG sponsorship on Across The Sound. Would it make sense for the Sioux Falls Economic Development department to post a video on YouTube showing potential businesses and professionals what it is like to live there?

[SIDENOTE: I’m trying to figure out how to embed a Flickr slideshow within WordPress. I’ll let you know when I’m successful]

A Blog to read and a firm to watch…..& learn

Fresh Glue, a blog by BKG is a must read. The firm, located in South Dakota, is a firm to watch too. They have launched what I would call a web 2.0 or social media campaign with the goal of hiring one talented new marketing dude or dudette. What’s the vehicle for promoting their recruitment efforts? They are sponsoring Across The Sound, a popular new marketing podcast produced by Joseph Jaffe, author of the Jaffe Juice Blog.

Joseph is a Marketing Superhero candidate, but that’s a separate conversation and blog.

BKG is offering more then a job opportunity. They are offering you the opportunity to join an organization of thought leaders who appreciate talent, passion, family, safety and quality of life. I believe they are on to something.

I think using Across the Sound is a good choice because Joseph is committed to them being successful. The logical reason is he wants to show that sponsorship works on his show. However, while this is likely true, Joseph wants his show to help BKG achieve their goal. He has, on numerous occasions, announced his committment and desire for BKG to succeed and he’s offering $500 to the successful candidate. Again, look deeper then the obvious on this one. Real marketing is about real relationships and real results…and not CPM, Mascots, Superbowl ads, taglines, logos and marketing fluff. The times are a changin!

One thing I would suggest BKG to do is to set up a Flickr site and post pictures of Sioux Falls and any other photos that help visually display the quality of life they talk about in their vignettes on Across The Sound.

Good Stuff and my hope is that BKG finds the person they are looking for and that person finds the quality of live the aspire to have!

Web stats should be simple, WordPress beats Blogger

[TO VIEW FULL PAGE: Put your curser over the screenshot above>right click on your mouse>select view image. You should then be able to magnify the image to full size – I’m using Firefox.] 

I’ve spent way too much time figuring out how to use Performancing blog traffic stats reporting for my Marketing Superhero blog which uses Blogger.

WordPress includes blog and feed stats and below is a screen shot from today’s results.

We need to remember that ease of use is critical. WordPress may not report as much as I will want one day, but they’ve wet my appetite for blog analytics. It may make sense for them to offer an enhanced service for a small fee.

Ratings going up, but is this good or bad?

My rankings on Technorati are going up but there is something disturbing going on. There are blogs that are linking to my posts that are simply reposting my headline. This could be alright I guess but as I review these blogs posts they seem to just post other blog links only. There is no person associated to the blog which raises a flag to me.

My sense is that these folks are collecting links from other blogs and posting them on their blogs to increase traffic to their sites. Why? There ONLY purpose is to increase traffic to generate adsense revenue.

I think I’ll find out who is behind these blogs to validate my concerns. These folks could qualify as marketing villians on my Marketing Superhero blog.

I’ll keep you “posted”. =)

Advertising update from Marketing Superhero blog

See the ads below promoting Explosive sniffer dogs and Dog Training Secrets? These adsense ads are on my Marketing Superhero blog. Why Dogs? My first Superhero candidate was the Superdogs. Google renders ads based on content that resides within my blog.

There is relevance to the post but not the purpose of my blog which is to showcase the superheros and villains of marketing. Time will tell as to whether adsense begins to post more relevant ads or not.

Pretty neat seeing it in action though!