Pictures of Beautiful South Dakota

September 16, 2006



My post earlier regarding BKG’s recruitment campaign suggests the idea of setting up a Flickr account to “show the sites” of South Dakota. An even better idea is to see whether there are any Flickr accounts already doing this! I came across this Flickr Group. Enjoy the show.

It may be worthwhile to post a picture a day, or a week on their blog with some descriptive detail about it. It could be them having a client creative briefing session, a company pic nick, or a special Sioux Falls event showing community spirit…etc.

The power of social sites like Flickr expands one’s mind regarding how to show people what it is like to be involved in something like an event, a company, a community etc. YouTube is another example where a company, if it makes sense, can post videos that are relevant to a specific initiatve.

Let’s look at the BKG sponsorship on Across The Sound. Would it make sense for the Sioux Falls Economic Development department to post a video on YouTube showing potential businesses and professionals what it is like to live there?

[SIDENOTE: I’m trying to figure out how to embed a Flickr slideshow within WordPress. I’ll let you know when I’m successful]


A Blog to read and a firm to watch…..& learn

September 15, 2006

Fresh Glue, a blog by BKG is a must read. The firm, located in South Dakota, is a firm to watch too. They have launched what I would call a web 2.0 or social media campaign with the goal of hiring one talented new marketing dude or dudette. What’s the vehicle for promoting their recruitment efforts? They are sponsoring Across The Sound, a popular new marketing podcast produced by Joseph Jaffe, author of the Jaffe Juice Blog.

Joseph is a Marketing Superhero candidate, but that’s a separate conversation and blog.

BKG is offering more then a job opportunity. They are offering you the opportunity to join an organization of thought leaders who appreciate talent, passion, family, safety and quality of life. I believe they are on to something.

I think using Across the Sound is a good choice because Joseph is committed to them being successful. The logical reason is he wants to show that sponsorship works on his show. However, while this is likely true, Joseph wants his show to help BKG achieve their goal. He has, on numerous occasions, announced his committment and desire for BKG to succeed and he’s offering $500 to the successful candidate. Again, look deeper then the obvious on this one. Real marketing is about real relationships and real results…and not CPM, Mascots, Superbowl ads, taglines, logos and marketing fluff. The times are a changin!

One thing I would suggest BKG to do is to set up a Flickr site and post pictures of Sioux Falls and any other photos that help visually display the quality of life they talk about in their vignettes on Across The Sound.

Good Stuff and my hope is that BKG finds the person they are looking for and that person finds the quality of live the aspire to have!