VP of Marketing Position

April 5, 2007

I was recently contacted by EA Clarke regarding a VP of Marketing position for a radidly growing Web 2.0 oriented company. If you are a fan of Chris Anderson’s “The Long Tail” then this company could be right up your alley if you think you can handle the job! This company provides an at Home DVD rental (including Blueray for you Sony fans) on-demand entertainment service. You rent whatever DVD’s you want from arguably the largest colletion of popular and niche titles this side of the border. The community of customers provide reviews and Zip does a pretty good job in the top N lists area.

They are the backend service provider for a large video rental chain (of which I’m a customer). This indirect/private label approach is smart assuming they can replicate the model through other entertainment oriented retailers. They could become the “Pegasus” of Digital Entertainment. (Pegasus was the prime distributor of books to Book retailers in Canada…then we know what happened….Schwartz and Heather).

E.A., the Executive Recruiter said they are looking for someone with web 2.0 experience. Contact E.A. Clarke if you are interested, he is at the StoneWood Group.

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Slideshare working with WordPress? Not yet….

November 13, 2006

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Slideshare is a free web 2.0 service that allows you to upload your presentation deck for the world to see. A YouTube for PPT essentially. You can embed code in you post so that the presentation will show in your own blog. So let’s give it a shot:


Hmmm…. =(

As soon as I figure it out…I’ll let you know. Web 2.0 service providers need to make it AND KEEP it simple for people to blog. Why? Because most of us do this in our spare time and out of “love” and “enthusiasm”. Don’t ever lose site of this folks. If you want mass adoption AND continued use…keep it simple, fun.

As I speak I’m having trouble with Windows Live Writer. In fact I’ve abondoned using it because images are not loading properly and it’s not working with IE 6.0 (with tabs) properly.


CMA Blog – good and ?

October 19, 2006

I’m participating in the CMA Digital Marketing Conference and kudos for them offering wireless! I believe they will be updating their blog live while the conference is on. This is cool to. Here’s their conference blog. You’ll need to be approved before your comments are posted.


H2H Task: Posting Entire Web page

September 16, 2006

Tool Used: Microsoft LiveWriter, Capstone Capture
Ease Factor: 🙂
Efficiency Factor: 🙂
Effectiveness Factor: 😦
Grade: Failed
Comments: Can’t read the report! I captured image was copied and pasted into LiveWriter editor


The Toronto Start to launch STARPM

September 3, 2006

The Toronto Star is launching a downloadable newspaper this Tuesday. You can subscribe here. This is pretty interesting and I’ve subscribed to the service. Essentially I will receive a daily PDF condensed version of the star and each page is 8 1/2 x 11 inches so it can be printed out if need be.

It should be interesting to see if they use web2.0 tools with this PDF paper or not. They are pushing content to readers, but I wonder if they will seek out opinion and comments and allow for conversation?


Windows Live Writer (Beta)

August 20, 2006

Another Web2.0 Experiment I’ve started is using Microsoft’s Windows Live Writer blog publishing application. This is my first post using WLW (hey, it isn’t a technology thingy if there is no acronym!).

Here is the link to more information and to download. A couple of interesting claims:

It is supposed to make it easier to upload posts. Sometimes it is a pain in the butt trying to format posts when photos are included or when you want to add bullets, indents etc.

So, let’s try adding a photo. Herbert lake is located in  British Columbia. A family member is out in B.C. and she sent me these photos. Here’s the sign.

Here’s a picture of the lake itself.

 

 

The verdict, too early to tell. It may take me just as long to learn how to use this then the WordPress (by blogging software service). The photos above were perfectly aligned when working in the Live Writer editor but when I did a preview (the same as a “print preview” one uses prior to printing a word document), the photo’s weren’t aligned. As you can notice.

What I like, initially:

  1. Live Writer works with WordPress (not owned by Microsoft).
  2. It works with Firefox a threat to Microsoft’s IE browser.
  3. Microsoft isn’t forcing me to use their software and the client software seems pretty simple.

Viral Marketing that Works!

August 4, 2006


Saturn Sky

Originally uploaded by sandy kemsley.

I’ve already posted a pic from Flikr regarding this, but I wanted to show you and Agency.com how viral marketing works well. Saturn provided Blogher conference attendees with the opportunity to test drive their cool sports coupe. Think about the target audience. Intelligent, motivated, creative and forward thinking women and men who blog!

They communicate their thoughts, feelings and experiences. Here is a group of like minded people with common interests! They are communal and love to communicate and share their experiences and…. you guessed it photos! The result. They will share their experience and pictures of the car with their readers and on photo sharing sites like Flikr.

This was not forced it happened naturally…virally.