Recently at my company sales conference I took an informal poll on podcasting. The question I asked the room of 45 people was how many of you listen to podcasts? Three hands went up. I work for a technology company which is riddled with talent and early adopters. So what’s the scoop? I don’t know…yet…but I my gut feel is that many folks just haven’t been exposed to it yet. Here are some key things for us to do to increase awareness and adoption of podcasting and web 2.0 stuff as a whole.
1) Show and Tell – show people how they can benefit from listening to podcasts and provide some examples of how they can integrate podcast listening into their daily lives. They can listen while exercising (reduces boredom, makes better use of time and hey you’ll get fitter!), during the daily commute, during boring tradeshow presentations. The sky is the limit. Tell them how others are using podcasting both personally and professionally. There is tremendous variety and types of shows with more coming online regularly. Podcasting is about discovering shows that entertain, educate and engage.
Also, tell people that they are free! I believe that when people hear that they are on iTunes they naturally think there is a charge. NOPE…and it had better stay that way.
2) Create one – produce family podcasts and send them to relatives. Create a podcast for your department, your company, your organization, your hobby. It’s extremely simple and fun.
Add to the list!