Hmm, this isn’t what I expected but an interesting idea nevertheless.

October 22, 2006

I was trolling around Technorati and came across this banner ad with the call to action to make a blog post. I wasn’t sure what to expect. This was an ideal lab experiment if I ever saw one! Since Technorati has both my blogs indexed would my post go on my blog? Well, I was wrong. Here’s what happened.

I filled out the fields in the web ad below

Which resulted in my post going on their official site. You’ll notice that the post makes reference to my one of my Web 2.0 lab experiments and not the actual movie. I may study this on my Markeitng Superhero blog.


150,000 Blogs to go!

October 20, 2006

 My goal is to get into the top 100,000 blogs. Why? Because this graphic on Technorati is bugging the crap out of me. I am very competitive and goal oriented and the fact that this graphic continually reminds me that I’m not “qualified” to be measured burns my butt.  Analytics and measurement is a key differentiator the internet has over traditional marketing in that it can be measured.

The problem with blog tools/services is that some provide analytics (out of the box – simple and automatically provided) such as WordPress and others that don’t. In order to businesses to adopt blogs analytics must be offered “out of the box” and “self service”.

Technorati would incent more bloggers (especially corporate) if they provided additional value regarding analytics and bring the traffic history measuring “requirement” down to 0! This is “anti” long tail thinking in my view.


Ratings going up, but is this good or bad?

September 9, 2006

My rankings on Technorati are going up but there is something disturbing going on. There are blogs that are linking to my posts that are simply reposting my headline. This could be alright I guess but as I review these blogs posts they seem to just post other blog links only. There is no person associated to the blog which raises a flag to me.

My sense is that these folks are collecting links from other blogs and posting them on their blogs to increase traffic to their sites. Why? There ONLY purpose is to increase traffic to generate adsense revenue.

I think I’ll find out who is behind these blogs to validate my concerns. These folks could qualify as marketing villians on my Marketing Superhero blog.

I’ll keep you “posted”. =)


Ascending the Technorati Rankings

September 3, 2006

Web2.0 Experience has ascended the Technorati rankings and now sits at 296 thousandth place!

When my blog launched it was ranked at around 1,500,000th place and I remember seeing the traffic history box below and saying to myself “what’s the likelyhoold that I would reach the top 100,000?”.

Over the past month my ranking has climbed to 296, 578th place. This is faster and higher then I’d imagined. Will it take just a month to crack the top 100,000?Time will tell, how much is yet to be determined.

I’ll let you know!