B2B Marketing Blog coming

December 8, 2006

I will be launching have launched a B2B Marketing blog in the new year. Instead of creating and managing a third blog I’ve elected to replace the Marketing Superhero blog I’ve been writing with this new one. There may be a Marketing Superheros section on the blog, but this is yet to be determined.

Recently my posts on this blog have been random at best [UPDATE: I’m committed to steady posts for both blogs in 2008]. I will continue to randomly post to this blog but my focus in the short term will be set up and contributions to my B2B Marketing blog.

I will keep you “posted”.



Slideshare working with WordPress? Not yet….

November 13, 2006


Slideshare is a free web 2.0 service that allows you to upload your presentation deck for the world to see. A YouTube for PPT essentially. You can embed code in you post so that the presentation will show in your own blog. So let’s give it a shot:

Hmmm…. =(

As soon as I figure it out…I’ll let you know. Web 2.0 service providers need to make it AND KEEP it simple for people to blog. Why? Because most of us do this in our spare time and out of “love” and “enthusiasm”. Don’t ever lose site of this folks. If you want mass adoption AND continued use…keep it simple, fun.

As I speak I’m having trouble with Windows Live Writer. In fact I’ve abondoned using it because images are not loading properly and it’s not working with IE 6.0 (with tabs) properly.

Lot’s have happened while my head’s been in the sand!

November 12, 2006

Hey, I’m back. It’s been awhile, my head has been burried deep in many things to such an extent my “day job” has creeped, more like consumed, my family and blogging life.

The new marketing world is moving fast in the great white north.

Michael Seaton has released a podcast series called “The Money Clip. Great stuff.

PodCamp Toronto is being held on February 24-25th. Cool!

And “Mesh”, A Web Conference, will be held in Toronto in May! This is a “must attend” conference if you’re serious about web 2.0, social media and new marketing (take your pick! =)). While I’m impressed with the keynote presenters, I am equally impressed with the Canadian talent that is organizing this.

This is really encouraging and I encourage all those wishing to transform the way they do business to attend podcamp and go to the web conference. Listen to the Money Clip. Why? We need to learn and listen more. We need to get together and build our competency and skills in new media now. As a Canadian I’m encouraged but dismayed that we appear late in the “new marketing” game.

Blogger Beta issues

October 22, 2006

I came across BloggerBot today and thought wow, this could be cool! It promises easy and fast posting of images into a Blogger Blog. No issues having to resize images etc. So, I download the software and register for an account (yet another web 2.0 account).

I assume that this works with Blogger (beta or otherwise) because there is NOTHING on the site that says it doesn’t work with beta.

With the software installed and account set up I go ahead and begin this easy, seamless and “integrated” service experience and guess what?! I’m asked to login, within the “Hello” account to my blogger blog (this is my Marketing Superhero sibling blog) and no dice.

So, being the earlier adopter that I am (means that we like to find answers and give beta providers some grace while they work out the “bugs”) I go an hunt to see if I can fix this issue. I “FOLLOW” Google’s self-help steps and arrive at Google Groups on the topic….voila I find a post that identifies this issue and asks for help. The post was made Sept 2, 2006…pretty recent…great. Unfortunately there was no response and to make things a more frustrating … the topic has been closed by “a manager” (see above).

Google you owe me $250 for wasting an hour of my time. Shame on you. When you integrate services, accounts, tools or whatever…even at the beta stage make sure you either tell us that they won’t work or better yet get them working ahead of time. Blogger is not Beta ready in my opinion.

Zune ad on Technorati can’t be accessed using Firefox?

October 22, 2006

Interesting. The Zune MP3 player is being advertised on Technoratii. I decided to head over to the site but Firefox couldn’t take me there. There are many rules for web 2.0 (just web in general actually): Seemless, Easy, Always Works.

Hmm, this isn’t what I expected but an interesting idea nevertheless.

October 22, 2006

I was trolling around Technorati and came across this banner ad with the call to action to make a blog post. I wasn’t sure what to expect. This was an ideal lab experiment if I ever saw one! Since Technorati has both my blogs indexed would my post go on my blog? Well, I was wrong. Here’s what happened.

I filled out the fields in the web ad below

Which resulted in my post going on their official site. You’ll notice that the post makes reference to my one of my Web 2.0 lab experiments and not the actual movie. I may study this on my Markeitng Superhero blog.

Typepad vs WordPress Analytics

October 20, 2006

As a blogger I like to know how many folks are visiting my blogs, what posts are popular, how they got to my site etc.

Out of the box analytics is a KEY factor for non-technical folks. As far as I’m concerned it must be provided by Blog providers in order to be taken seriously. But more importantly, it must be provided out of the box with no configuration or add ons or extensions…etc.

So, here’s two examples of out of the box analytics from Typepad and WordPress. I pay $150 USD for Typepad and $0 for my WordPress account.


One word: Sucks


Note – to view this clearly click on the image, then click on it again and you’re good.

2006-09-09_131503.jpgThis shows number of visitors, page views, trends and search terms used by a person to get to my blog.

And there’s more!

This shows how many RSS feeds are being capture by RSS readers.

So, what am I getting for $150? Good question. Typepad, care to answer this question for us?