Viral Marketing gets out of hand!

Starting today until September 30th, please join us in 'surprising and delighting' our family and friends, while introducing you to our iced beverages. Attached is an invitation for a complimentary iced Grande beverage. Please forward this invitation to everyone in your email address book.

The story about Starbucks rescinding their Iced Coffee offer was the result of a viral campaign gone amuck. This campaign would have been successful had it been better thought out. The result of this muck up is a considerable amount of bad press! However, there is always away to learn and turn things around. I’ve posted a way they can do this on my Marketing Superhero blog.

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