The graphic below from Dion Hinchliffe’s post on his Enterprise 2.0 site graphically illustrates how he sees corporations architecting a web2.0 model. Web2.0 tools are proving to be a new means to communicate, collaborate and create institutional intelligence for organizations.
So, where does a company start? Experimentation within departments is a good way to start. I’ve been experimenting with wikis, blogs and podcasts recently. I’ve had mixed success but the key is not to stop. Experimentation is critical for each business has unique challenges and needs.
This is another fundamental difference between web1.0 and 2.0 in my mind. During 1.0 we all got on the eCommerce bandwagon and sought ways to generate income through advertising and online ordering. With web2.0 the platforms are all about content and collaboration. The creation of content and the opportunity to provide opinion creates conversations. The aggregation of content in one location such as a wiki, blog, social bookmarking and mash up apps pools content and sets context.
Companies need to identify what key issues they are experiencing internally and externally when it comes to information management, communications and collaboration. They need to determine how they wish to engage with people and then think about what 2.0 tools/services can help them accomplish this.
No tools can figure out a web2.0 model that will benefit a business. People can though and they now have a whack load of tools and services that can enable them cost effectively deploy a web2.0 strategy.