Viral Marketing Backfired?

Agency.com may have sunk it’s chances with Subway due to backlash from YouTube viewers. Subway is conducting an Agency of Record search and Agency.com was asked to pitch. They decided to “pre-pitch” by recording their creative planning sessions and field research and then posting it on YouTube to create some viral buzz. It seems that the social networking community is not impressed and that this contrived approach to “viral marketing” has backfired.

The power of social networking, viral experiences and web 2.0 could very well have sunk Agency.com’s chances. We will see but feel free to be the judge yourself. Watch the video.

Advertisements

One Response to Viral Marketing Backfired?

  1. […] Here’s the Agency.com “viral” video that’s getting alot of attention. See my earlier post here (I didn’t know how to embed a YouTube video then). […]

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: