Agency.com may have sunk it’s chances with Subway due to backlash from YouTube viewers. Subway is conducting an Agency of Record search and Agency.com was asked to pitch. They decided to “pre-pitch” by recording their creative planning sessions and field research and then posting it on YouTube to create some viral buzz. It seems that the social networking community is not impressed and that this contrived approach to “viral marketing” has backfired.
The power of social networking, viral experiences and web 2.0 could very well have sunk Agency.com’s chances. We will see but feel free to be the judge yourself. Watch the video.