Nora Barnes of the University of Massachusetts recently conducted an in-depth survey of corporate bloggers as part of research study. Dr. Barnes reached out to experienced bloggers and asked them what are the keys to successful blogging in the corporate world. For those corporate types looking for a primer on what to think about you can listen to the Marketing Monger’s podcast and access the research paper here.
Many experienced bloggers were more then happy to participate in this study which was very positive and probably not all that surprising really. Bloggers like to connect, collaborate and share. Good stuff.
NOTE: I’m entering in a trackback link, part of my Web 2.0 Lab Experiment to experience firsthand what this does.