Blogging for Corporations

Nora Barnes of the University of Massachusetts recently conducted an in-depth survey of corporate bloggers as part of research study. Dr. Barnes reached out to experienced bloggers and asked them what are the keys to successful blogging in the corporate world. For those corporate types looking for a primer on what to think about you can listen to the Marketing Monger’s podcast and access the research paper here.

Many experienced bloggers were more then happy to participate in this study which was very positive and probably not all that surprising really. Bloggers like to connect, collaborate and share. Good stuff.

WordPress experiment:

NOTE: I’m entering in a trackback link, part of my Web 2.0 Lab Experiment to experience firsthand what this does.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: